Nord University (Norway) и БГТУ «ВОЕНМЕХ» им. Д.Ф. Устинова (Россия)

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International marketing

The Schedule is developed by M.M. Volkova

SCHEDULE OF INTERNATIONAL MARKETING COURSE

Contents

Hours

1. The scope and challenge of international marketing

2. Developing global marketing strategies

3. Alternative market-entry strategies

4. Global business environment

5. Geography and history help cultural understanding

6. Cultural dynamics in assessing global markets

7. Business customs and practices in global marketing

8. The political and international legal environment

9. Researching global markets

10. Researching global markets, export barriers survey

11. Emerging markets and market behavior

12. Multinational market regions and market groups

13. Export trade mechanics and logistics

14. Developing consumer and industrial products and services

15. The international distribution system

16. The global advertising and promotion effort

17. Personal selling and personnel management

18. Pricing for international markets

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Amount of working hours

72

The control of the education process

Examination

Literature
  1. International Marketing, by Philip R. Cateora
  2. Even smaller industrial firms go international by Bjarne Bakka
  3. Mezhdunarodny marketing by G. Bagiev, L. Moiseeva, S. Nikiforova

news

  • 22/07/2014 - 09:37 Enrollment to HHB 2013

    We would like to inform that the following students have been selected for study at Master of Science in Business program at Nordland University:

    Read more...